To remain competitive and stay ahead of competition, every business requires constant feedback from its employees, suppliers, funders and clients. While some of these stakeholders may offer feedback on a voluntary basis, most people will not give feedback unless the business makes an effort to get it. So, what are the advantages of customer feedback and engagement? What measures can the business take to get more customer feedback?
Advantages of customer feedback
If you are dealing with the best legal steroids, you would like to know what your business is doing right as well as what needs to be improved on. This information can easily be attained from clients through feedback. Information such as the best and worst products, the customer service, customer experience and the quality of facilities can be given by clients. In addition, through the feedback, the business can easily identify opportunities and threats for the business and therefore work on making the business better.
Use of feedback forms
You may use short forms to get feedback from clients. The forms should only highlight the important factors that the business would like to get feedback from. The form can be issued to clients as they come in to the store and collected as they leave. Alternatively, the forms can be left at the cashier’s desk so that as the cost is being computed, the client can fill out the forms.
The business employees can ask for feedback as they serve the clients. The advantage is that you can ask more questions to follow up on a given response from the client. On the other side, negative feedback may not be passed on to the boss by the employees especially when it concerns them. This may limit the level of improvements achieved over a period of time.
The business may establish a review button on all social media and digital platforms such as the website. This gives the clients a channel to vent out their emotions in cases where they are dissatisfied with something. To prevent the use of offensive language or competitors using this button to overhaul your business, it is essential to have the reviews authenticated before they are published. However, the business should ensure that these reviews are not changed by the employees as this is a form of doctoring that can affect your company’s reputation negatively.
Another way to get client feedback is through feedback forums. These may be short forums where the business interacts with all its clients over a cup of tea, breakfast, dinner or cocktail. Since these can be costly, the business should organise a single forum at the end of the year. During the session, the business can moderate a question and answer session on the most vital aspects of the business.
Having a suggestion box
This is a bit traditional but it is an effective way to get feedback. The business can have a physical suggestion box in the store or their offices where clients can drop off their complements or complains for action.
Use of postal services
The business can issue the clients with envelopes which they can send back containing feedback. This may also be in the form of post cards or seasonal greetings cards.
Customer feedback is one of the most efficient ways to ensure business growth and prosperity. It is therefore a wise move to invest heavily in it.